The Souls story started from humble beginnings when our brother Stu Johnston brought these never before seen multi coloured massage thongs back from his surfing adventures in the Maldives. After countless requests from family and friends to bring more and more of these funky thongs back with him from his travels, the Souls Thongs business was born. We received our first small shipment in 2001 working out of our garage in Moffat Beach on the beautiful Sunshine Coast.
The Souls business has now grown over time and become a second generation family business with distribution across all of Australia, New Zealand, Pacific Islands, Indonesia, Japan, UK and Europe.
The Souls business still remains located at Moffat Beach and now operates out of much larger dedicated premises and we are constantly inspired by the healthy coastal lifestyle we live.